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Tracy Wahrlich
CEO
Tracy founded the predecessor company of Pacific Plaza hotels in 1971. He has been involved with both the development and the operations of Pacific Plaza Hotels properties. In his tenure, he has served on the board of the California Lodging Industry Association and as a district governor for Best Western International.
Tracy is a California native and graduated from the University of Colorado in 1966 with a Bachelor of Science in Business Administration. Tracy volunteered to serve in the Army as a Lieutenant and spent a year in Vietnam.
His civic activities include membership in the Oakland Rotary Club, Director of the Oakland Convention and Visitors Bureau, and service on the local and state Board of Directors for the American Cancer Society where he held positions of President and Chairman of the Board of the local unit. He was honored to receive the President's award from the American Cancer Society. Tracy is the father of two sons and has five granddaughters and one grandson.
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First-Hand Ownership Expertise
Awarded the Status of Best Western Preferred Vendor
Well-Versed on Western U.S. Markets and Demand Generators
40+ Years of Industry Knowledge
Made up of previous hotel owners and passionate hospitality professionals, our team of experts strives to meet your every need.